Premium Health Coaching for Busy Professionals 40+ Who Want To Lose Weight, Improve Labs, & Build A Sustainable Healthy Lifestyle
I help business owners, executives, and driven fathers who feel their health slipping build a clear plan for nutrition, training, and accountability that fits work, travel, and family life.
For Men Who Have Been Showing Up for Work and Family While Their Weight, Energy, and Health Got Worse
The scale is 20 to 40 pounds higher than it was a few years ago.
Your clothes fit tighter. By the afternoon, your energy and focus are shot. You do not feel as sharp, confident, or comfortable in your own body as you used to. And if you have had blood work done lately, there is a good chance numbers like A1C, blood pressure, cholesterol, or triglycerides are starting to trend in the wrong direction. In some cases, your doctor has already said something about it and put you on medication.
Here is the thing...
You already know what to do. You just have not been doing it consistently enough to see results.
You do not need another restart, reset, named diet, or tracking app.
You need a clear plan, real support, and accountability that fit your actual life, including meetings, client lunches, after-school activities, family dinners, and travel.
- Simple nutrition that works with travel and busy weeks
-Training built for real life, not perfect conditions
-Accountability to help you stay consistent.
Two Ways To Work With
Coach Brian
Choose the coaching option that fits the level of support you need right now.
The Call To Rise
A 100-day coaching program for men who are tired of gaining weight, feeling run down, and watching their blood work head in the wrong direction. It gives you a clear plan for nutrition, training, and accountability so you can lose weight, improve labs, and get back in control.
-Best for men who want a structured 100-day reset with accountability and a clear plan.
Momentum Method
A 20 or 30 week 1:1 coaching program for busy career driven professionals with families who want a more personalized, higher-touch plan, more direct support, and a coaching approach built around their schedule, travel, family life, and long-term results.
-Best for people who want longer-term 1:1 coaching with more customization and direct support.
Meet Coach Brian Parana
I specialize in working with men who are successful in business but frustrated by what is happening with their body, energy, and blood work. My coaching is practical, science-backed, and built for real life. I bring together nutrition, training, accountability, and lifestyle coaching in a way that fits work, family, and travel.
-Degree in Exercise Science and Nutrition
-23 Years Experience in Health Industry
-Former gym owner and head coach
-Helped thousands of clients improve their health
Ready to Get Back in Control of Your Health?
Book a call and we’ll talk through where you are now, what needs to change, and which coaching option makes the most sense for your goals, schedule, and level of support.
